Businesses thrive on data, and when that data is disrupted—like during ad outages—performance can plummet. A drop in Return on Ad Spend (ROAS) can leave you feeling lost and frustrated. Understanding what to do next is crucial for recovery. Analysis When you experience a significant drop in ROAS—like from 4 to 1—it’s not just a … Read more
In the fast-paced world of B2B marketing, generating qualified leads is crucial for growth. However, many businesses fall into the trap of relying on generic lead lists. While these lists may seem like a quick solution, they often lead to poor conversion rates and wasted efforts. Generic leads can dilute your outreach strategy, making it … Read more
Getting in front of procurement teams in traditional industries like minerals, fertilizers, or manufacturing can feel impossible. These sectors often rely on long-standing relationships, strict gatekeepers, and slow decision cycles. If your goal is to grow market share or land big contracts, understanding how to navigate these channels is crucial — but not obvious. Why … Read more
When launching lead ads, capturing genuine interest should be the top priority. Yet, many businesses find that a significant portion of their leads come from users clicking by accident. This is not just a minor inconvenience; it’s a symptom of deeper issues within the offer, funnel, or targeting strategy. Understanding the Problem The increasing importance … Read more
Launching a Minimum Viable Product (MVP) is an exciting milestone, but it can also be a frustrating experience when the signups don’t follow. If you’ve built a functional site but are struggling to attract users, it’s time to dig deeper. The problem often lies not in the product itself but in the strategy behind it. … Read more