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How to Start a Cold Email Lead Gen Service: 8 Rules Before Your First Send

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Starting a cold email lead gen service. Any advice?: How to Start a Cold Email Lead Gen Service: 8 Rules Before Your First Send

Executive Summary Cold email still fills calendars when you treat it like plumbing: consistent and checked every day. Most new cold email lead gen services die in the spam folder because of setup mistakes. The eight rules below cover what to fix before you send, plus the habits that keep replies coming. 1. Pick a … Read more

Starting Lead Generation On a Small Budget: Field Notes From 100 Pounds of Testing

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Need advice on starting lead generation.: Starting Lead Generation On a Small Budget: Field Notes From 100 Pounds of Testing

Key Takeaway A small ad spend rarely fails because the channel is wrong. It fails because a cold form asks a stranger to trust you before giving them a reason. When starting lead generation on a tight budget, your fastest path is to show up where your buyer already feels the pain and back it … Read more