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As Prospecting CPMs Fall 48%, Marketers Reimagine Retargeting as a Full-Funnel StrategyAdRoll, an AI-powered multi-channel advertising platform, today released the Q2 2026 edition of its State of Digital Advertising Report, revealing a growing divide between prospecting and retargeting ...
Gartner Warns Marketing Leaders: Competence Is the AI TrapGartner opened its Marketing Symposium/Xpo with a warning: 98% of CMOs are using AI, but most are stuck in a competency trap that productivity gains can't fix.
NL Softworks LLC Reveals Landing Page Message Match Produces 5.7x Cost Difference in Lead Generation StudyDANVERS, MA - June 08, 2026 - PRESSADVANTAGE - NL Softworks LLC, a Massachusetts-based web design and growth agency, ...
Why The Marketing Organizational Chart Is Producing The Wrong MarketersHere is how I see marketing teams breaking out of the funnel-based organizational chart, and what I expect hiring to look like now and in the near future. ...
How To Fix Google Ads Smart Bidding Issues With Primary vs. Secondary ConversionsBefore testing another bid strategy, audit your conversion architecture. A polluted primary pool is the most common cause of Smart Bidding drift.
5 High-Converting Landing Page Builders for SaaS CompaniesSaaS companies need more than just an attractive landing page; they need a landing page that converts traffic into demo requests, free trials, and solid signups. In 2026, the best SaaS landing page ...
SMB Landing Page Optimization TrendsHow often do SMB marketers optimize their site landing pages? Which page elements do they test? How are they using AI for landing page optimization? What are the biggest optimization challenges they ...
Digital.Marketing Launches AI Marketing OS to Help Companies Automate Marketing Execution and Reduce Agency DependencyNew implementation service helps businesses automate content production, podcasting, CRM workflows, reporting, lead follow-up, SEO, PPC ...
The new PPC skill set: From keyword manager to system optimizerAI-driven Google Ads is changing the PPC role from campaign execution to signal design, conversion architecture, and system guidance.
Why AI Video Is Becoming The Most Underrated Growth Channel In MarketingSuccessful companies integrate AI video into a structured marketing system where content is tied to clear objectives, measurable outcomes and continuous optimization. ...
Re-inventing Marketing with agentic AI, the McKinsey methodAs Marketers gather in Chicago for the Connections conference today, a different perspective on agentic AI and the Marketing function.
McKinsey frames AI 2.0; Positionless Marketing delivers itThat is where most marketers find themselves with AI right now. The expectations are enormous. The training is thin. Every vendor has an AI feature. Every conference has an AI keynote. Every analyst ...
Interluxe Group Acquires adMixt to Expand Performance Marketing CapabilitiesInterluxe Group, a leading luxury marketing agency, has acquired adMixt, a leading performance marketing agency known for its differentiated proprietary technology and expertise across Meta, Google, ...
How to Choose a Google Ads Agency That Focuses on Revenue in 2026The right partner should look beyond click volume and focus on CPA, ROAS, conversion quality, and long-term return ...
SOCi Strengthens Leadership in Enterprise AI Marketing and Local Visibility in G2 Summer 2026 ReportsSOCi Inc., the leader in agentic workforce solutions for multi-location enterprises, today announced strong recognition in G2's Summer 2026 Grid® Reports, further strengthening its leadership position ...
Webmaster Pub Reports Swiss Businesses with Professional WordPress Maintenance See Higher Conversion RatesWINTERTHUR, CH - May 27, 2026 - PRESSADVANTAGE - Webmaster Pub, a professional web design company based in Winterthur, ...
How to get your Google Ads seen in AI OverviewsHere's how feeds, landing pages, and audience signals help Shopping, Performance Max, and AI Max campaigns appear in AI Overviews.
Funnel launches Digital Measurement, a new category of MMM software to reconcile competing measurement methodologiesFunnel, the marketing intelligence platform trusted by leading global brands, such as Adidas, Uber and Sony, has today launched Funnel Digital Measurement. Based on the premise that no single ...
Small Businesses Trust AI With Marketing. Their Customers Do NotTerDawn DeBoe covers small business AI strategy and ROI measurement. In just 18 months, the number of small businesses (using artificial intelligence) to support their marketing efforts has jumped to ...
Why Performance Has Become The New Currency In AdvertisingToday, marketing is expected to deliver measurable outcomes in real time, with the same precision and accountability as any other revenue-driving function.
Google Ads costs keep rising, but conversion rates improved in 2025Google Ads is getting more expensive, but advertisers improving conversion efficiency are still finding ways to grow. Advertisers are paying more for clicks in Google Ads — but they’re also getting ...
PPC tracking for beginners: how to track clicks & conversionsPay-per-click (PPC) tracking helps you understand and measure the performance of your PPC marketing campaigns. You can run PPC ads across various platforms. Like Google Ads, Bing Ads, and social media ...
Direct Marketing Explained: Strategies and ToolsWill Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...
Comprehensive Guide to Media Buying: Process, Trends, and StrategiesWill Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...
Google Adds View-Through Conversion Optimization To Demand GenDemand Gen campaigns in Google Ads can now optimize toward view-through conversions on YouTube. Commerce Media Suite is expanding to Demand Gen inventory in Google Ads. Google teased additional Demand ...
How To Pick The Right AI Conversion Rate Optimization Agency (Without Falling For Buzzwords)Many agencies that offer AI conversion rate optimization (CRO) are selling the same conversion optimization playbook they've run for years, just with a fresh coat of buzzword paint. The promise sounds ...
Why Pay-Per-Click For Contractors Fails Without Operational EfficiencyMichael J. Fox is a finance & marketing pro and founder of Corberry. He has successfully helped home service contractors scale operations. When a contractor tells me their pay-per-click (PPC) ads aren ...
The PPC Skills That Won’t Be Replaced By AutomationThe most effective PPC professionals act as growth consultants, using advertising to solve real business problems rather than chase platform metrics. The best PPC specialists aren’t just campaign ...
All I want for Christmas is for ‘performance marketing’ to vanishSomewhere during the digital gold rush, a new term crept into the profession: performance marketing. No one knows exactly who coined it. Probably not a serious marketer or an academic. Some people ...
AI Belongs in Your Marketing Toolkit, but Save Space for Humanity, TooAI is rapidly becoming a must-have in every modern marketer's tool belt, helping teams to do more with less. This shift couldn't come at a better time, as marketers today are under pressure to drive ...
Google Ads New Investment Strategy Recommendation PageGoogle Ads added a new tab on the Recommendations page named Investment Strategy. This tab "provides account-level suggestions to help you understand the potential impact of increased investment on ...
Brand Marketing vs. Performance Marketing: Finding the Right BalanceIs brand marketing becoming the forgotten hero? Many direct-to-consumer brands today have begun to develop an obsession with performance marketing while placing branding in the proverbial back burner.
Google's ad tech trial strategy as AI advertising war loomsCNBC’s MacKenzie Sigalos joins 'Money Movers' to discuss Google's ad tech trial strategy as the company moves into an AI advertising war. Got a confidential news tip? We want to hear from you. Sign up ...
How to evolve your search strategy for the AI era without starting from scratchAI has begun to transform the way people seek and engage with information online. But that doesn't mean you need to rework your entire search advertising strategy today. The most significant ...
Five Differences Between Branding and Direct Response Every Marketer Should KnowIdentifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and making sales. Together, the two approaches ...
What does ethical marketing look like when AI is in the driver’s seat?Ever confided in an AI chatbot? If so, you’re not alone. Already over 100 million people worldwide are estimated to be using AI chatbots for mental health support, ranging from therapy to life ...
What Google’s AI Mode means for your B2B paid search strategyGoogle rolled out AI Mode in Search in May – and it’s already clear this isn’t just another update. Many experts predict AI Mode could soon replace traditional search as the default interface.
Content Marketing Offers Distinct Advantages For Small Businesses Over PPCContent marketing produces 3x more leads per dollar spent than paid search advertising, offering exceptional value for small businesses with tight budgets. While PPC offers quick visibility, content ...
Google Ads Masterclass: New rules for maximizing conversion ratesFor digital marketers, the pressure has never been higher. Conversion rates are stagnant, CPAs are on the rise, and budgets are under more scrutiny than ever. At the same time, AI is transforming ...
AI vs. human expertise in marketing: When to automate and when to keep it humanAI is taking over the marketing world, there’s no denying that. However, before you let the robots run wild, let’s clear something up: AI is a tool—not a replacement for human creativity. Sure, AI can ...
Dan Kennedy’s Old-School Direct Response Marketing Delivering Modern ResultsIt's rare to come across a philosophy or strategy that remains relevant for decades. Yet, Dan Kennedy's direct response marketing principles are as effective today as they were when he first ...
Website Conversion Rate OptimizationYes! I want to attend Website Conversion Rate Optimization and enjoy a year of PRO membership! With PRO I get: Your advertising and marketing drives traffic to your website. But if a visitor leaves ...
The rise of AI in marketing automation: How technology is redefining engagementWith the rapidly evolving world of digital marketing, firms are constantly searching for new ways to engage consumers, personalise interactions and optimise their time and efforts. Enter Artificial ...
Why Start With Organic Marketing Vs. Paid Ads? 5 Reasons And Practical Tips To Succeed"Should I focus on organic marketing or invest in paid ads?" I get this question all the time from both startup founders and small businesses owners I mentor, train or help at my agency. Many of them ...
Pat Mercuri, Founder of Managed Direct Response, was Nominated for OCBJ’s Excellence in Entrepreneurship Awards for the 11th Consecutive YearIRVINE, Calif.--(BUSINESS WIRE)--Pat Mercuri, President and Founder of Managed Direct Response, has been nominated for the prestigious Orange County Business Journal (OCBJ) Excellence in ...
Understanding And Making Use Of The Mysterious Organic Traffic Boost With Paid Google AdsRun a Google Ad campaign, and you’ll frequently notice an indirect boost in your organic search rankings. It’s not exactly a coincidence, but Google denies any direct connection between their ...
Today's Digital Marketing Funnel (and How to Optimize Your Conversions)You may have heard that the traditional marketing funnel is dead. It's true that what used to be a linear path from attracting leads and converting them into customers is now a multi-faceted process ...
How to Stop Overpaying for Google Ads: Three Smarter Bidding StrategiesAre you wondering how to stop overpaying for Google Ads? You're not alone. Many businesses struggle with ad spend that isn't getting the return they expected . Google search ads operate on a ...
25 Years of Search Engine Optimization and Pay-Per Click Marketing for Law FirmsThis past spring, as the team at Legal Internet Solutions Incorporated (LISI) prepared to celebrate the agency’s 25th anniversary, conversations around the “office” (i.e., online – we are a remote ...
Future of AI in content marketing: Key trends and 7 predictionsStay ahead in content marketing by exploring AI trends and expert predictions that reveal how technology is reshaping audience engagement. Artificial intelligence (AI) is changing the game in many ...
PPC vs. Organic SEO — Which Marketing Strategy Is Best for Your Business? Here’s How to Decide.Choosing between PPC and SEO is crucial for any marketing campaign’s success. This article explores the pros and cons of each to help you make an informed decision. The two main methods that are ...
Which Metrics Matter In PPC?Pay-per-click (PPC) advertising has evolved quite a bit since it first began in the early days of the internet. Metrics like cost per click (CPC) remain an important part of the conversation, while ...
Study Finds Brand Plus Direct Mixes Drive Higher Snapchat Ad ReturnWhich actually drives more sales activity on Snapchat, brand campaigns or direct response (DR) campaigns? A new report issued by the social media company -- based on insights from TransUnion and ...
Conversion Rate Optimization: The Most Underused E-Commerce StrategyCEO and Founder of BlueTuskr, a full-service digital marketing company for e-commerce sellers, and host of The E-Comm Show podcast. In the fast-paced world of e-commerce, where every click represents ...
The Role Of Behavioral Targeting Signals In Direct Response MarketingThe first audience that most advertisers work with is their own website visitors. After all, retargeting campaigns perform better when a high concentration of traffic comes from high-value search ...
How to build a conversion funnel using advanced digital marketingThis session will cover digital marketing and how to create a conversion funnel to help your strategic marketing and advertising efforts drive engagement and sales. Digital marketing refers to ...
Managed Direct Response Empowers Mortgage Companies to Scale Through Direct Mail and Digital MarketingIRVINE, Calif.--(BUSINESS WIRE)--As the mortgage industry continues to evolve in a digital age, Managed Direct Response emerges as a crucial partner for companies seeking to expand their reach and ...
9 Clever Ways To Optimize Your Landing Page For Lead GenerationYour website's landing page is often the first interaction a potential customer has with your brand. So it's crucial to make that initial impression count, crafting a captivating landing page to grab ...
What Is The Conversion Rate? Here’s All You Need to KnowA conversion rate indicates how individuals completed a desired action like clicking an ad on a website, in comparison to the total number of visitors. In the context of digital marketing, ‘conversion ...
Conversion Optimization for PPC: Delivering On The Promise From Ad To Landing Page [Podcast]Looking for some great PPC conversion rate optimization tips? Navah Hopkins, PPC expert and SEJ contributor, joins me on the SEJShow, where we explore the art and science of turning ad clicks into ...
The Evolution Of Direct MarketingDirect marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Have you spoken to a Gen-Z or Millennial marketer (like ...
7 Practices for Creating High-Converting Landing PagesA landing page does one thing for your business: it gets visitors to convert into leads. It takes careful planning and strategy. Read about the seven best practices for creating high-performing ...
How To Build A Google Analytics 4 Landing Page Report In Less Than 4 MinutesInform your content strategy by setting a customized Google Analytics 4 report for your landing page. Here's how to do it, step-by-step. The UA landing pages report showed us acquisition, behavior, ...
Direct-response audio advertising agency uses marketing analytics to pump up client ad performanceCalvin Lathan is a firm believer in the power of marketing analytics, specifically broadcast and multi-touch attribution. It’s his job, after all, as Director of Data Insight & Intelligence, to take ...
Use Brand Response Marketing To Drive ConversionsChristena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. The world of media and brand response marketing has evolved ...
How to Create a Digital Marketing FunnelDigital marketing, for the most part, is simple. Nowadays anyone can set up an ad campaign on Google or Facebook and start driving the clicks. The competition is high and looks everyone wants a piece ...
Marketing Costs Vs. Sales PerformanceMarketing costs money. It is possible for businesses to utilize more inexpensive, and occasionally free, marketing techniques, but the vast majority of businesses must allocate a portion of their ...
Hulu unveils direct response ad format for second-screen experiencesDisney's introduction of its GatewayGo platform on Hulu follows hints since last year that it would create a transactional ad format to help marketers with direct response campaigns, as noted by ...
How To Implement Effective Digital Marketing FunnelsWhat is a digital marketing funnel? Before you roll your eyes and say, “I already know what a marketing funnel is,” keep reading. There is a big difference between understanding the concepts of a ...
Is Performance Marketing Worth Pursuing?What happens when you’ve done your analysis, aligned your marketing campaign with the client's needs, outlined a roadmap and received buy-in, then price negotiation arrives and the client asks for a ...
The 3 M's of Performance Marketing: What Every CEO Should KnowPerformance marketing has become such an essential driver of business success that those CEOs who overlook it do so at the detriment of their business. For those who still think of performance ...
Examples of Marketing Performance AppraisalsIf a business has specific marketing objectives, it can use marketing performance appraisals to demonstrate expectations of these objectives to employees and evaluate the performance of the employees.
The Six Dimensions of High-Performance MarketingYour metric set is deployed. Results will show up soon on dashboards across your marketing team to build predictability. Work in touch points, and customer experience is giving unprecedented insight ...