public sector marketing

Key takeaway B2G lead generation gets easier when you hunt for funded projects instead of contact records. A government lead is worth working only when you can name the budget line and the person who owns it. Build a small list around those two facts. B2G means business to government. The buyer uses public money, … Read more

A B2G lead generation team takes the playbook it used to sell software to private firms. It hires a few reps and starts dialing. Twelve months later the pipeline is full and almost nothing has closed. Government buyers cannot pull out a company card and sign on the spot. They publish a solicitation and answer … Read more

The U.S. government is the single biggest buyer of goods and services on the planet. It spends hundreds of billions a year on everything from software to furniture. Yet most sales teams walk into that market with a private-sector playbook and wonder why nothing closes. B2G lead generation is the work of finding and qualifying … Read more

Executive Summary B2G lead generation is the work of finding and winning buyers inside government agencies. It moves slower than private sales and follows public rules most business owners never learned. This primer shows where the demand hides and what to do in your first month. B2G Lead Generation, Translated B2G stands for business-to-government. You … Read more

Marcus spent two years chasing one state agency. He paid for a trade show booth out of his own budget and a program manager there actually took his calls. The agency bought from a competitor. The award ran through a cooperative purchasing contract Marcus had never heard of. His contact liked him, but that was … Read more