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Email Flow Suppression Rules: Stop Double Sends With a Priority Order

How Many Email Automation Flows Should You Run? A Technical Count: Email Flow Suppression Rules: Stop Double Sends With a Priority Order

Email flow suppression rules decide who hears from you and when. Get the priority order wrong and a buyer who just paid gets a “still thinking about it?” nudge minutes later. Key Takeaway Set the suppression order before you build flow number two. Transactional sends sit above marketing. Inside marketing, lifecycle sends sit above promotional … Read more

How Many Email Automation Flows Should You Run? A Technical Count

How many active flows are you running right now?: How Many Email Automation Flows Should You Run? A Technical Count

Executive Summary Most teams grade their automation on one number. That number is flow count. What matters is how many distinct customer triggers you answer and whether each one earns its keep. This list gives you the math to size the program and the rules to audit the email automation flows you already run. 1. … Read more