Key Takeaways Want to know if an email flow earns money? Hold back 10 percent of your list and watch what happens. Send the flow to everyone else and compare revenue per person. A tiny gap means the flow is noise with a nice subject line. I have run this on welcome series and cart … Read more
Email flow suppression rules decide who hears from you and when. Get the priority order wrong and a buyer who just paid gets a “still thinking about it?” nudge minutes later. Key Takeaway Set the suppression order before you build flow number two. Transactional sends sit above marketing. Inside marketing, lifecycle sends sit above promotional … Read more
Executive Summary Most teams grade their automation on one number. That number is flow count. What matters is how many distinct customer triggers you answer and whether each one earns its keep. This list gives you the math to size the program and the rules to audit the email automation flows you already run. 1. … Read more