In a world where data privacy is becoming increasingly important, many entrepreneurs are questioning whether a strong privacy stance can be a unique selling proposition (USP) for their products. This is especially true in the crowded productivity app market, where flashy features and cloud-based solutions dominate. If you’re building a minimal offline-first productivity tool like … Read more
In the world of digital marketing, understanding your audience is crucial. But what happens when the very people who should be your target audience are actually skewing your ad metrics? This is a common challenge that many marketers face, especially when they find themselves clicking on ads that are not meant for them. This behavior … Read more
In the world of SaaS, a seamless signup flow is crucial for converting visitors into users. However, many businesses overlook the importance of testing their signup processes thoroughly. If you’re losing users at the signup stage, it’s time to dig deeper and identify the root cause. Imagine this scenario: you’ve built a sleek SaaS product … Read more
Amazon’s recent decision to withdraw from Google Shopping resembles the quiet exit of a star from a crowded party. One moment, they were the centerpiece of discussions; the next, they vanished without a trace. This development offers critical insights for brands aiming to navigate the changing landscape of online retail. So, what does this departure … Read more
In the competitive landscape of SaaS, finding the right growth strategy can feel like searching for a needle in a haystack. Many businesses, like ours at Klevere AI, initially believe that direct sales to enterprises will yield the best results. However, as we discovered, this approach can often lead to stagnation. Our journey illustrates how … Read more