Many marketers face the frustrating scenario where an ad set that initially performs well suddenly loses its effectiveness. This situation can leave you questioning your strategy and wondering what went wrong. Understanding the underlying reasons for this drop in performance is crucial for regaining traction and driving sales. Understanding the Problem When an ad set … Read more
Many businesses dive into lead generation campaigns without a clear strategy, expecting that simply spending more will yield better results. However, scaling your lead gen efforts to over $100K/month requires a thorough understanding of your audience, your offers, and the overall funnel. If you’re struggling to hit this revenue milestone, it’s time to assess and … Read more
Many entrepreneurs struggle with traffic because they try to market their digital products across too many platforms at once. This scattergun approach often leads to wasted time and resources. Instead of running in all directions, it’s crucial to pause and ask one simple question: Where do potential customers go when they want what I’m selling? … Read more
Yotpo’s recent announcement to sunset their email and SMS retention tools has left many brands scrambling. While this may seem like a setback, it presents a unique opportunity to reassess and enhance your retention strategy. Instead of viewing this as a loss, consider it a chance to innovate and improve your customer engagement. Retention is … Read more
Many businesses are shocked to find that decreasing their ad spend can lead to higher profits. In my experience as a Growth Architect and Performance Marketing Coach, I’ve seen firsthand how optimizing marketing strategies can transform financial outcomes. In this post, we’ll explore how one online education company shifted its approach and turned a profit … Read more