For businesses running app campaigns on Google Ads, accurately measuring conversions can be tricky, especially when app installs skew your cost per acquisition (CPA). If you’re seeing a mix of relevant conversions—like users leveling up in your game—and app installs, it’s essential to understand how this impacts your performance assessment. Many marketers face a similar … Read more
The increasing complexity of digital advertising has made it harder for businesses to gain visibility online, especially in competitive industries. As a performance marketing coach, I frequently encounter businesses struggling with their search campaigns due to competitor branded keywords overshadowing their efforts. This post addresses the critical need for a strategy that empowers you to … Read more
In the world of digital marketing, many entrepreneurs find themselves caught in a cycle of endless learning. They binge-watch courses, read eBooks, and attend webinars, all in the hope of discovering the secret formula for success. But here’s the harsh reality: theory alone won’t drive your business forward. It’s time to shift your focus from … Read more
Many businesses wrestle with the challenge of cart abandonment during online purchases, and often, the answer lies in the checkout process itself. A growing number of entrepreneurs are reporting positive sales changes after switching to a 3-page checkout system. This might sound like a small tweak, but in a world where first impressions matter, simplification … Read more
In the fast-paced world of digital marketing, sudden changes in ad policies can feel like a punch to the gut. Recently, many advertisers have reported disapprovals for keywords like “Google Ads expert” and “Google Ads agency”—terms that were previously compliant. This shift not only disrupts campaigns but also raises questions about how to adapt and … Read more