When it comes to selling high-ticket items like yachts, the right e-commerce setup is crucial. Many businesses turn to platforms like Shopify for their robust features, but what if you’re using Wix? If your site is built on Wix without the Wix Stores app, you might face challenges in running effective advertising campaigns. This post … Read more
When taking over Google Ads for an e-commerce brand, it’s not uncommon to feel overwhelmed. This challenge can seem daunting, especially if your experience lies primarily in other platforms like Meta Ads. It’s essential to recognize the pitfalls and opportunities in your current setup to maximize profitability and growth. In this case study, we analyze … Read more
Pricing your AI SaaS product can feel like navigating a minefield. With many startups opting for a $20 monthly price point, it’s easy to wonder if you’re missing the mark. This trend raises a critical question: Is your pricing strategy aligned with the value you provide? Understanding the Pricing Dilemma The $20 price point has … Read more
Many businesses struggle with their Google Ads budget strategy, often relying on metrics that don’t tell the full story. One common pitfall is using “Impression Share Lost (Budget)” as the sole indicator for budget allocation. While this metric can provide insights, it can also lead to misguided decisions that stifle growth. Analysis Understanding how much … Read more
Many marketers face a frustrating challenge when running ads on Meta platforms: audience exclusions often seem to be ignored. This issue can lead to wasted ad spend and ineffective lead generation efforts. If you’re targeting new leads but find your ads reaching existing customers, it’s time to diagnose the problem and implement a solution. Understanding … Read more