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How Seed Test Contacts Catch Broken Branches in a Welcome Email Flow

How to Test Delayed Branches in a Welcome Email Flow Before Launch: How Seed Test Contacts Catch Broken Branches in a Welcome Email Flow

Key Takeaway The quickest way to find a broken welcome email flow is to sign up as several fake subscribers yourself. Seed test contacts force every delayed branch to fire so you see what real people actually get. One candle shop found a dead branch that had been mailing nothing to a third of its … Read more

How to Test Delayed Branches in a Welcome Email Flow Before Launch

How do you test delayed branches in a welcome email flow before launch?: How to Test Delayed Branches in a Welcome Email Flow Before Launch

Key Takeaway One test signup proves almost nothing about a welcome email flow. It catches the first email and skips the paths where things really break. The only reliable way to test delayed branches is to shorten the delays in a private segment and run every condition before launch. A welcome flow feels simple on … Read more