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Comparing Delay Timers in Welcome Email Automation: Fixed Waits vs. Behavior Triggers

How to Test Delayed Branches in a Welcome Email Flow Before Launch: Comparing Delay Timers in Welcome Email Automation: Fixed Waits vs. Behavior Triggers

Key Takeaway Welcome emails are widely reported to open at roughly 50%, while a standard bulk send sits near 20%. The delay timer in your welcome email automation decides whether that attention lands well or arrives too late. Compare the two timing models below and pick based on what you actually know about each subscriber. … Read more