When launching your first Google Ads campaign for a B2C SaaS business, the choices can seem overwhelming. You might find yourself torn between utilizing Performance Max campaigns or sticking with traditional Search campaigns. Each has its nuances, benefits, and challenges that can significantly affect your campaign’s success. Understanding the right approach is crucial not just … Read more
Finding effective lead generation channels can feel like navigating a maze, especially for bootstrapped companies facing competition from well-funded rivals. In the realm of SaaS, especially for a vertical-focused solution, identifying the right channels is not just an option—it’s essential for survival. When there’s limited budget for experimentation, every marketing dollar needs to count. The … Read more
Many bootstrapped SaaS companies face the daunting task of finding effective lead generation channels. The challenge intensifies when you’re competing with well-funded rivals who have bigger budgets and extensive ad campaigns. For those in similar shoes, it’s essential to recognize core problems before diving into solutions. Identifying lead generation channels is not just about running … Read more
Introduction As a new SaaS business entering a saturated market, you may find yourself facing a giant competitor. In particular, if that competitor has recently raised prices and restricted features, it creates a unique opening for your offering. But how do you effectively market to users unhappy with their current choice? Understanding this challenge is … Read more