In the world of Google Ads, understanding the balance between immediate returns and long-term value is crucial. Many businesses, especially in service industries like electrical work, face the challenge of evaluating their ad spend effectively. A common dilemma arises: should you focus solely on direct return on ad spend (ROAS) from immediate calls, or should … Read more
Many service business owners are left wondering if their investment in paid ads truly pays off. Unlike direct-to-consumer (DTC) brands, service-based businesses face unique challenges when it comes to measuring return on investment (ROI) from platforms like Google, Meta, and LinkedIn. If you’re in consulting, SaaS, or any professional service, understanding how to effectively leverage … Read more
As digital marketing evolves, many advertisers are feeling the sting of ineffective ad spend, especially on platforms like Meta. Businesses are reporting soaring costs with declining effectiveness in their Facebook ad campaigns. The culprit? Bots. Recognizing that many clicks to your ads might be from bots rather than genuine customers is crucial. Such fake clicks … Read more