Finding effective lead generation channels can feel like navigating a maze, especially for bootstrapped companies facing competition from well-funded rivals. In the realm of SaaS, especially for a vertical-focused solution, identifying the right channels is not just an option—it’s essential for survival. When there’s limited budget for experimentation, every marketing dollar needs to count. The … Read more
Many bootstrapped SaaS companies face the daunting task of finding effective lead generation channels. The challenge intensifies when you’re competing with well-funded rivals who have bigger budgets and extensive ad campaigns. For those in similar shoes, it’s essential to recognize core problems before diving into solutions. Identifying lead generation channels is not just about running … Read more
Many businesses struggle with Google Ads strategy, often pouring money into campaigns without understanding how to refine their approach. For brands with extensive product catalogs, like yours with 70 products and 1,800 SKUs, developing a clear and effective strategy is crucial. The instability with platforms like Meta Ads highlights the need for a robust and … Read more
Running a startup can be a double-edged sword. On one hand, you have the thrill of building something from the ground up. On the other, you face the harsh reality of financial pressures and growth challenges. If you’re in a similar situation as the individual who contemplated taking a job due to stagnant growth, you’re … Read more
In the dynamic world of local services, many businesses are currently facing a significant challenge: soaring invalid click rates coupled with a puzzling shift in conversion metrics. If you’ve observed a spike in invalid clicks—upwards of 10-15%—along with strange fluctuations in your conversion data, you’re not alone. This scenario raises concerns about the integrity of … Read more