Performance Marketing

Fixing App Campaign Management Pain Points with Strategy, Not Just Tech

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If you’re struggling with managing app ad campaigns efficiently, you’re not alone. Many marketers face common issues like tedious creative processes, messy data, and superficial AI insights. The good news? Most of these challenges aren’t technical; they stem from foundational strategy, offers, and systems that need realignment. Why These Problems Matter Poor campaign management impacts … Read more

Are You Sabotaging Your Facebook Campaigns Without Knowing It?

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Introduction Many advertisers rush to judge their campaigns based on early results or gut feelings. A client might see no sales in the first 72 hours and assume the ads are a flop. Others launch their own campaigns out of panic, wrecking initial momentum. The real challenge? Misunderstanding what the data really means and making … Read more