Many founders underestimate Reddit’s potential as a marketing platform. They often treat it like a simple traffic source, posting links without understanding the community dynamics. When their posts flop, they dismiss Reddit as ineffective. However, this approach misses the bigger picture. Reddit is not just another social media platform; it’s a powerful tool for engaging … Read more
In the fast-paced world of business, booking out your services can feel like an uphill battle. However, with the right approach, it’s possible to fill every spot for your offerings in just 60 days. Let’s break down the steps and strategies that helped a backpacking company reach their booking goals in record time. The Challenge … Read more
In the world of Google Ads, understanding the balance between immediate returns and long-term value is crucial. Many businesses, especially in service industries like electrical work, face the challenge of evaluating their ad spend effectively. A common dilemma arises: should you focus solely on direct return on ad spend (ROAS) from immediate calls, or should … Read more
When launching a new campaign in a fast-paced digital marketing landscape, it’s tempting to make quick decisions. If the initial performance isn’t stellar, many marketers rush to turn off underperforming ads. But here’s the reality: giving a new campaign a full two weeks before hitting the off switch can provide invaluable insights and benefits. Let’s … Read more
In the health niche, many businesses are facing a significant challenge with their PPC campaigns on Google Ads. Despite a high search volume and demand, advertisers are struggling to achieve an Impression Share (IS) above 10%. This issue is compounded by frequent policy violations flagged by Google, particularly around keywords that don’t seem to breach … Read more