Many businesses dive into lead generation campaigns without a clear strategy, expecting that simply spending more will yield better results. However, scaling your lead gen efforts to over $100K/month requires a thorough understanding of your audience, your offers, and the overall funnel. If you’re struggling to hit this revenue milestone, it’s time to assess and … Read more
Many businesses are shocked to find that decreasing their ad spend can lead to higher profits. In my experience as a Growth Architect and Performance Marketing Coach, I’ve seen firsthand how optimizing marketing strategies can transform financial outcomes. In this post, we’ll explore how one online education company shifted its approach and turned a profit … Read more
As your business transitions from a seven-figure to an eight-figure seller, daily operational challenges are inevitable. One common issue faced by global sellers is accessing consolidated sales data across different platforms like Amazon and Shopify. Without proper tools, this can quickly become overwhelming, resulting in inefficiencies and lost opportunities for strategic decisions. Why does this … Read more
Running Facebook Ads for the first time brings a wave of excitement, especially when initial results seem promising. However, as many local businesses discover, the journey of digital advertising isn’t always smooth sailing. A flooring trade business tested an ad campaign for two weeks, generating impressive initial results but facing a drop-off in engagement. What … Read more
Scaling your Google Ads can feel like a daunting task, especially in a competitive market like shaving products. Many businesses face the challenge of increasing ad spend while maintaining profitability. The key lies in understanding the nuances of your offer, funnel, and overall strategy. When a client expresses a desire to ramp up their Google … Read more