Running Meta Ads can be a powerful way to reach your target audience, but what happens when your ads attract leads from outside your intended location? This is a common challenge many advertisers face, especially when they have set strict geographic targeting. If you’re getting leads from areas you’ve excluded, it’s time to diagnose the … Read more
Launching a Meta Ads campaign can be exciting, but it can also be frustrating when you see no impressions or clicks. If you’ve recently set up a campaign targeting a Custom Audience and are facing this issue, you’re not alone. Many businesses encounter similar challenges, especially when starting out. Understanding why your ads aren’t getting … Read more
In the world of Meta ads, managing ad sets effectively can be the difference between a successful campaign and one that fails to deliver. The challenge arises when trying to split ad sets without causing overlap and competition between them. This is particularly crucial for campaigns focused on specific goals, such as growing iOS app … Read more
In the evolving landscape of digital advertising, keeping up with platform changes is vital for sustainable growth. Recently, Meta shifted towards A+SC campaigns, prompting many marketers to re-evaluate their approaches, especially for cold customer acquisition. So, how does one leverage this new framework effectively? To illustrate, let’s take a look at a recent case study. … Read more
Launching a Meta Ads campaign can be challenging, especially when you don’t see any impressions or clicks. If you’ve set up your campaign but it’s not performing, you might feel frustrated and unsure of next steps. Let’s dig into why this happens and how to address it. Understanding the Issue The root cause of a … Read more