Scaling a lead generation campaign to over $100K per month is a daunting challenge for many businesses. The plumbing industry, for instance, often sees high competition and costs, making it crucial to optimize every aspect of your marketing strategy. If you’re struggling to achieve this milestone, understanding the underlying factors can help you turn the … Read more
Running an online greeting card business can be a fulfilling venture, especially when you pour your creativity into every design. However, many entrepreneurs face challenges in scaling their businesses, particularly when it comes to visibility and effective marketing strategies. If your website isn’t showing up in search results or your ads aren’t converting, it’s time … Read more
When a high-performing ad suddenly nosedives in return on ad spend (ROAS), it can leave marketers scratching their heads. You might find yourself in this situation: your ad is pulling in 4x ROAS with a decent budget, only to dip sharply to 0.9 within days. This sudden decline can be alarming, but it’s essential to … Read more
After years of building a successful online courses company, many entrepreneurs find themselves at a crossroads. You’ve generated millions in sales, mastered digital marketing, and built a community. Now, as you close one chapter, the question arises: what’s next? Transitioning from a business owner to a marketing consultant can be a rewarding path, but it … Read more
Opening a weight loss clinic in two different towns presents a unique opportunity to analyze marketing effectiveness. While your small-town clinic thrives with 200 patients per week, the larger clinic struggles to attract even 70. This disparity raises critical questions about your marketing strategy and execution. Understanding why your marketing efforts in the big town … Read more