Have you ever noticed a significant gap between the link clicks reported by your Meta Ads and the actual content views on your website? If you’re seeing a discrepancy like 2,000 link clicks but only 200 content views, you’re not alone. This issue is more common than you might think, and it can severely impact … Read more
Many marketers run Facebook ads that get plenty of clicks but struggle to convert those clicks into actual sales. If you’re in this situation, it’s crucial to diagnose the underlying issues causing this disconnect. Understanding why your Facebook ads are failing to convert is the first step to optimizing your performance. Identifying the Core Problem … Read more
Many small businesses struggle with generating leads, often believing that more traffic is the solution. However, the real challenge lies in converting that traffic into actionable leads. Without a clear system in place, even the most targeted traffic can go to waste. Understanding your audience and creating content that resonates with them is crucial. Yet, … Read more
In the competitive world of supplement brands, many founders still rely on outdated strategies that worked in 2021. If you’re looking to launch a new supplement brand in 2025, it’s crucial to adapt your approach. The market is evolving, and so should your strategies. To achieve $10K a day in sales, you need to focus … Read more
Testing creatives in Campaign Budget Optimization (CBO) campaigns can feel like navigating a maze, especially when the budget distribution is far from balanced. This problem is not just about tweaking ads; it involves understanding the underlying mechanics that dictate your campaign’s performance. Many marketers encounter issues where certain ad groups consume a majority of the … Read more