Running a boutique thrift store can be a labor of love, but what happens when that passion doesn’t translate to profits? Many boutique owners find themselves in a challenging situation, much like a friend’s sister who struggles to bring in customers despite having great products and a decent location. This is not just a problem … Read more
The digital landscape is evolving rapidly, and the rise of artificial intelligence in consumer searches is altering how local businesses are found. Many business owners are still grappling with traditional SEO methods, but have you considered how AI—like ChatGPT—is reshaping consumer behavior? When consumers ask AI for recommendations, they are often met with results dominated … Read more
In the digital age, many businesses lean heavily on online platforms like LinkedIn for client acquisition. However, a surprising number of professionals find that traditional networking methods can yield better results. If you’ve been sending countless connection requests without success, it might be time to rethink your strategy. Analysis The challenge with online networking is … Read more
Running Facebook Ads for the first time brings a wave of excitement, especially when initial results seem promising. However, as many local businesses discover, the journey of digital advertising isn’t always smooth sailing. A flooring trade business tested an ad campaign for two weeks, generating impressive initial results but facing a drop-off in engagement. What … Read more