Many businesses dive into lead generation campaigns without a clear strategy, expecting that simply spending more will yield better results. However, scaling your lead gen efforts to over $100K/month requires a thorough understanding of your audience, your offers, and the overall funnel. If you’re struggling to hit this revenue milestone, it’s time to assess and … Read more
Running Facebook Ads for the first time brings a wave of excitement, especially when initial results seem promising. However, as many local businesses discover, the journey of digital advertising isn’t always smooth sailing. A flooring trade business tested an ad campaign for two weeks, generating impressive initial results but facing a drop-off in engagement. What … Read more
Running a digital ad campaign can feel like a rollercoaster ride. One moment, you’re celebrating leads pouring in, and the next, you’re left scratching your head as performance plummets. If you’ve ever experienced a campaign tanking after just three days, you’re not alone. This scenario raises critical questions about your strategy, execution, and overall alignment. … Read more
Scaling a lead generation campaign to over $100K per month is a daunting challenge for many businesses. The plumbing industry, for instance, often sees high competition and costs, making it crucial to optimize every aspect of your marketing strategy. If you’re struggling to achieve this milestone, understanding the underlying factors can help you turn the … Read more
In the world of digital marketing, particularly in pay-per-click (PPC) advertising, many businesses struggle with aligning their data to achieve optimal conversion rates. This misalignment can lead to wasted ad spend and missed opportunities for growth. Understanding how to diagnose and fix these issues is crucial for any business looking to maximize its PPC efforts. … Read more