Understanding the Challenge of B2B Event Marketing Generating in-person meetings during B2B events like congresses and industry fairs can be challenging. You’re not just competing with other businesses for attention; you’re also vying for the attendees’ limited time and focus. It’s essential to stand out while delivering a relevant offer that encourages potential clients to … Read more
Starting an AI automation agency is an exciting venture, but it comes with its own set of challenges. One of the most pressing issues new agency owners face is finding high-intent clients. Many entrepreneurs struggle with this and often seek guidance. Here’s a deeper look into this challenge and practical solutions. Understanding the Importance of … Read more
In the world of Google Ads, understanding the balance between immediate returns and long-term value is crucial. Many businesses, especially in service industries like electrical work, face the challenge of evaluating their ad spend effectively. A common dilemma arises: should you focus solely on direct return on ad spend (ROAS) from immediate calls, or should … Read more
When it comes to selling high-ticket items like yachts, the right e-commerce setup is crucial. Many businesses turn to platforms like Shopify for their robust features, but what if you’re using Wix? If your site is built on Wix without the Wix Stores app, you might face challenges in running effective advertising campaigns. This post … Read more
Many marketers face a frustrating challenge when running ads on Meta platforms: audience exclusions often seem to be ignored. This issue can lead to wasted ad spend and ineffective lead generation efforts. If you’re targeting new leads but find your ads reaching existing customers, it’s time to diagnose the problem and implement a solution. Understanding … Read more