Experiencing a drop in campaign performance can be frustrating, especially after a successful stretch. For businesses relying on platforms like Google Ads, understanding the nuances of algorithm changes and budget adjustments is crucial. If you’ve noticed your Performance Max (PMax) campaign hasn’t been delivering the same results post-budget increase, it’s time to take a closer … Read more
Your Google Ads campaigns can be a significant source of leads and sales, so it’s frustrating when you notice a drop in your click-to-conversion rate. You might be seeing consistent click-through rates (CTR), but if conversions are plummeting, it’s critical to understand what’s happening. This phenomenon often sparks confusion. If your CTR remains stable, you … Read more
Many businesses invest in Google Ads, expecting a steady stream of installs and conversions. However, when the numbers don’t add up, it can feel like a scam. If you’re experiencing low sign-up rates despite paying for installs, you’re not alone. This issue often stems from deeper problems in your marketing strategy rather than just the … Read more
Running Google Ads for your skincare brand can be exciting, especially during seasonal promotions. However, attracting low-intent clicks can quickly dilute your ROI and waste your budget. It’s essential to filter out the irrelevant traffic that doesn’t convert. Low-intent clicks often come from users who are browsing rather than looking to buy. This not only … Read more
In the world of Google Ads, understanding the balance between immediate returns and long-term value is crucial. Many businesses, especially in service industries like electrical work, face the challenge of evaluating their ad spend effectively. A common dilemma arises: should you focus solely on direct return on ad spend (ROAS) from immediate calls, or should … Read more