Understanding Facebook Ads Fatigue: A Guide for Local Businesses

Running Facebook Ads for the first time brings a wave of excitement, especially when initial results seem promising. However, as many local businesses discover, the journey of digital advertising isn’t always smooth sailing. A flooring trade business tested an ad campaign for two weeks, generating impressive initial results but facing a drop-off in engagement. What … Read more

Effective Mass Testing Strategies for Facebook Ads in Fashion

In the fast-paced world of fashion, testing new products effectively is vital for staying ahead of the competition. Many marketers find themselves overwhelmed by the need to quickly identify which ads work and which don’t. The challenge lies in executing a mass testing strategy that not only yields reliable results but also maintains cost efficiency. … Read more

Should You Use Your Personal Name for Facebook Ads? A Strategic Approach

In the world of high-ticket coaching, one critical decision can sway your advertising performance: Should you use your personal name or your business name for Facebook Ads? Both options have pros and cons, but understanding their impact on your effectiveness is essential. The choice between personal and corporate branding isn’t just a matter of preference; … Read more

How to Boost Your CTR When CPM Drops: Proven Strategies

When running Facebook ads, a drop in CPM (Cost Per Mille) can seem like a win. However, if your CTR (Click-Through Rate) also decreases, it raises a red flag. This scenario is not uncommon, and understanding the underlying issues is crucial for optimizing your ad performance. In this post, we’ll explore why a declining CTR … Read more

Why Your App Isn’t Achieving Organic Growth: A Clinical Approach

Understanding the Challenge with Organic Growth If your app’s installs are solely dependent on paid advertising, you’re in a precarious situation. Despite a solid daily budget and great metrics, such as retention rates, the absence of organic growth indicates deeper issues. It’s not just about how much you spend on Google Ads; it’s about what … Read more