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email deliverability

Winback Campaign Checklist: What to Do Before You Email a Dead List

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What to do before you send a winback to a list that hasn't been touched in years: Winback Campaign Checklist: What to Do Before You Email a Dead List

Key Takeaway A winback campaign is the right move for a list nobody has emailed in two years. The danger hides before the first send. Old addresses can become spam traps and one careless blast can drag your domain down for months. Check the list before you write the email. What Is a Winback Campaign, … Read more

Email Deliverability Myths That Trap Brands in the Promotions Tab

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Need advice on deliverability for a Jewelry Brand: Email Deliverability Myths That Trap Brands in the Promotions Tab

You did the boring part. SPF, DKIM and DMARC are live. And your email still lands in the promotions tab while your competitors sit in the primary inbox. Authentication only proves you are who you claim to be. Key Takeaway SPF, DKIM and DMARC stop spoofing and keep you out of spam folders. They do … Read more