Experiencing a drop in campaign performance can be frustrating, especially after a successful stretch. For businesses relying on platforms like Google Ads, understanding the nuances of algorithm changes and budget adjustments is crucial. If you’ve noticed your Performance Max (PMax) campaign hasn’t been delivering the same results post-budget increase, it’s time to take a closer … Read more
In the ever-evolving world of eCommerce, understanding how your store is perceived by AI models is crucial for maximizing visibility and traffic. Surprisingly, many Shopify store owners overlook this valuable traffic source. By optimizing your online presence for AI, you can significantly impact your store’s sales. The challenge lies in how AI models like ChatGPT … Read more
Introduction Running an eCommerce business can be a rollercoaster of ups and downs. For many brands, it’s difficult to gauge when persistence becomes counterproductive. If you’re not seeing consistent profits, it might be time to evaluate your approach before deciding to shut the doors. Identifying the warning signs can help you pivot effectively and potentially … Read more
Transitioning your eCommerce site from WordPress to Shopify can be a game-changer, but it can also lead to unexpected challenges. If you’ve noticed a significant drop in leads and traffic after your migration, you’re not alone. Many businesses face similar issues, especially when moving to a new platform. In this post, we’ll explore why your … Read more
Understanding the Performance Max Dilemma When launching a Performance Max campaign, especially in a competitive niche like women’s costume jewelry, the number of products you choose to advertise can significantly impact your results. Running a campaign with limited resources can feel overwhelming, particularly when faced with the decision of whether to promote all 110 products … Read more