When it comes to selling high-ticket items like yachts, the right e-commerce setup is crucial. Many businesses turn to platforms like Shopify for their robust features, but what if you’re using Wix? If your site is built on Wix without the Wix Stores app, you might face challenges in running effective advertising campaigns. This post … Read more
When taking over Google Ads for an e-commerce brand, it’s not uncommon to feel overwhelmed. This challenge can seem daunting, especially if your experience lies primarily in other platforms like Meta Ads. It’s essential to recognize the pitfalls and opportunities in your current setup to maximize profitability and growth. In this case study, we analyze … Read more
Many small business owners face a common challenge: spending money on ads that don’t convert into sales. If you’ve directed your audience to your Instagram page instead of specific products, you might be missing out on potential revenue. Understanding the nuances of ad targeting and traffic direction can significantly impact your sales performance. When you … Read more
Many businesses struggle with Google Ads strategy, often pouring money into campaigns without understanding how to refine their approach. For brands with extensive product catalogs, like yours with 70 products and 1,800 SKUs, developing a clear and effective strategy is crucial. The instability with platforms like Meta Ads highlights the need for a robust and … Read more
Pop-ups can be a powerful tool for increasing conversion rates, especially for e-commerce businesses. However, many brands struggle to achieve optimal submission rates. If you’re currently hovering around a 3.5-4% submission rate, you’re not alone. The good news is that with the right strategies, you can significantly improve your results. Understanding the nuances of pop-up … Read more