When running a Google Ads campaign, especially one focused on maximizing conversions, it’s common to encounter confusion after the learning phase. This is particularly true for businesses like remote online notaries, where the nuances of digital marketing can significantly impact performance. After pausing a campaign and then resuming it, many advertisers notice a dip in … Read more
When running a Google Ads campaign, especially one focused on conversions, it’s common to encounter confusion after the learning phase. This is particularly true for businesses like remote online notaries, where the nuances of digital marketing can significantly impact performance. After pausing and resuming your campaign, you might expect a smooth transition back to optimal … Read more
When running Google Ads, keeping branded and generic search campaigns separate might seem like the best approach for clarity. However, in low-volume markets, this tactic can actually hinder your overall performance. If you’re struggling with slow learning and inconsistent conversions, it’s time to reconsider your strategy. One critical reason to merge these campaigns is the … Read more
Launching your first Google Ads campaign can feel like a rollercoaster ride. You start with excitement, but when the results don’t match your expectations, it can be frustrating. If you’ve recently adjusted your campaign settings but are still seeing zero impressions and clicks, it’s time to dig deeper. Understanding the Problem Many businesses face the … Read more
When launching lead ads, capturing genuine interest should be the top priority. Yet, many businesses find that a significant portion of their leads come from users clicking by accident. This is not just a minor inconvenience; it’s a symptom of deeper issues within the offer, funnel, or targeting strategy. Understanding the Problem The increasing importance … Read more