Many marketers face a frustrating scenario: a campaign labeled as ‘high performing’ suddenly takes a nosedive. This situation can leave you questioning your strategy and wondering if you should adjust your budget or pause the campaign altogether. Understanding the underlying reasons for this shift is crucial for maintaining profitability and optimizing your ad spend. When … Read more
Running a Performance Max campaign can be a game-changer for your business, but what happens when your results don’t match your expectations? If you’re experiencing a drop in high-value sales, it’s time to dig deeper into your strategy. Many businesses face this challenge, especially during seasonal shifts. For instance, an Australian client selling spa and … Read more
Launching an online medical exam prep platform is both an exciting and challenging venture. As a new founder, you need to navigate through several critical areas including pricing, marketing, credibility, and conversion strategies. Addressing these challenges effectively will set your platform up for success. The Pricing Dilemma: Choose Wisely The pricing strategy you adopt can … Read more
Launching a webshop is an exciting venture, especially in a niche like temporary tattoos for adults. However, diving into Meta Ads (Facebook/Instagram) can be overwhelming. Many entrepreneurs struggle with campaign structure and A/B testing, which are crucial for driving traffic and conversions. Let’s break down how to effectively set up your campaigns and approach A/B … Read more
In the world of digital marketing, many entrepreneurs find themselves caught in a cycle of endless learning. They binge-watch courses, read eBooks, and attend webinars, all in the hope of discovering the secret formula for success. But here’s the harsh reality: theory alone won’t drive your business forward. It’s time to shift your focus from … Read more