Running ads can be a rollercoaster ride, especially when you see initial success followed by a sudden drop in performance. If you’ve experienced a spike in leads one day and then a sharp decline the next, you’re not alone. Many businesses face this challenge, and understanding the underlying issues is key to turning things around. … Read more
The increasing complexity of digital advertising has made it harder for businesses to gain visibility online, especially in competitive industries. As a performance marketing coach, I frequently encounter businesses struggling with their search campaigns due to competitor branded keywords overshadowing their efforts. This post addresses the critical need for a strategy that empowers you to … Read more
Many businesses struggle to make their advertising stick. If you are among those who feel like your ads are falling flat, it might be time to innovate with fresh, high-performing concepts. Successful advertising isn’t just about fancy graphics or catchy slogans; it’s about telling a compelling story. Today, we’ll explore three ad formats that you … Read more
In the fast-paced world of e-commerce, understanding how to segment your campaigns effectively can be the difference between profit and loss. Many businesses struggle with this, often leading to wasted ad spend and missed opportunities. The key lies in knowing when to use different segmentation strategies and how to bid effectively for branded queries. Campaign … Read more
Reaching a monthly spend of $400,000 on Meta advertising is no small feat. It requires precision in every aspect of your marketing strategy — from product offering to audience targeting. When everything outside the ad account is optimized, scaling becomes significantly easier. Let’s dive into why this holistic approach matters and how to achieve it … Read more