Why Relying on a Single CBO Campaign for Testing Is a Recipe for Failure

Introduction Many businesses follow the popular “1 CBO Campaign” testing method, thinking it’s the fastest way to find winning creatives. But in reality, this approach often backfires, creating more chaos than clarity. If you’re experiencing inconsistent results, high volatility, or just plain confusion with your ads, it’s time to understand what’s really going on—and how … Read more

How to Diagnose and Fix PPC Data Misalignment for Better Conversion Rates

In the world of digital marketing, particularly in pay-per-click (PPC) advertising, many businesses struggle with aligning their data to achieve optimal conversion rates. This misalignment can lead to wasted ad spend and missed opportunities for growth. Understanding how to diagnose and fix these issues is crucial for any business looking to maximize its PPC efforts. … Read more

Fixing App Campaign Management Pain Points with Strategy, Not Just Tech

If you’re struggling with managing app ad campaigns efficiently, you’re not alone. Many marketers face common issues like tedious creative processes, messy data, and superficial AI insights. The good news? Most of these challenges aren’t technical; they stem from foundational strategy, offers, and systems that need realignment. Why These Problems Matter Poor campaign management impacts … Read more