Many ecommerce businesses are feeling the pinch. With rising costs per acquisition (CPA) and declining ad performance on platforms like Facebook, TikTok, and Google, it’s easy to wonder if ecommerce is dying. But before you throw in the towel, let’s dig deeper into the real issues at play. Understanding why your ads aren’t performing is … Read more
Generating leads is often seen as the key to business growth. However, drowning in leads without a solid foundation can lead to disaster. A recent experience with a large solar company highlights how the pursuit of leads can sometimes blind businesses to deeper issues, ultimately leading to their downfall. Analysis: The True Cost of Obsessing … Read more
Businesses thrive on data, and when that data is disrupted—like during ad outages—performance can plummet. A drop in Return on Ad Spend (ROAS) can leave you feeling lost and frustrated. Understanding what to do next is crucial for recovery. Analysis When you experience a significant drop in ROAS—like from 4 to 1—it’s not just a … Read more
Understanding the Challenge of Slow Growth Many new Shopify store owners experience a rollercoaster of emotions when their sales don’t match their expectations. After launching your business, it’s easy to feel overwhelmed—especially investing your savings and seeing slow traction. The excitement from early orders and positive reviews can sometimes hide the challenge of scaling. If … Read more
In a world obsessed with content creation, a surprising narrative is emerging: your potential customers might be waiting for you in direct conversations rather than scrolling through endless posts. What if the key to your growth isn’t more posts, but more authentic, direct engagement with your audience? Many businesses pour time and resources into creating … Read more