Taking over a small convenience store that’s losing money can feel overwhelming. You’re not just managing a business; you’re stepping into a challenge that requires strategic thinking and practical solutions. The previous owner’s missteps can serve as valuable lessons for your turnaround journey. Many convenience stores face similar issues: misaligned pricing, poor inventory management, and … Read more
Yotpo’s recent announcement to sunset their email and SMS retention tools has left many brands scrambling. While this may seem like a setback, it presents a unique opportunity to reassess and enhance your retention strategy. Instead of viewing this as a loss, consider it a chance to innovate and improve your customer engagement. Retention is … Read more
In the world of performance marketing, it’s easy to get caught up in the metrics and best practices. You might think that a perfectly crafted ad will always outperform a more casual, human approach. But what if I told you that sometimes, the ads that break the rules can yield the best results? This is … Read more
In the fast-paced world of Direct-to-Consumer (DTC) brands, many entrepreneurs find themselves overwhelmed by a flood of product ideas. The common belief is that launching multiple products is the key to success. However, this approach often leads to confusion and stagnation rather than growth. When DTC owners spread their focus across numerous products, they dilute … Read more
Running a Google Ads campaign can be a game-changer for your business, but what happens when the leads you receive seem to vanish into thin air? If you’ve spent a significant amount on ads and are left with unresponsive leads, you’re not alone. This issue can stem from various factors, and understanding them is crucial … Read more