Launching a startup can feel like a daunting task, especially when you’re met with the challenge of attracting your first customers. Many entrepreneurs believe that simply putting their product out there is enough, but the reality is often different. Without an established audience, expensive ads, or effective outreach, it can feel like you’re shouting into … Read more
Launching a perfume brand in India is an exciting venture, but navigating the complexities of digital advertising can be daunting. Understanding how to effectively use Meta Ads (Facebook and Instagram) is crucial for your success. This guide will help you grasp the essentials of customer acquisition costs (CAC), cost per thousand impressions (CPM), and effective … Read more
Rising customer acquisition costs (CPA) can feel like a punch to the gut, especially when you’ve been running successful campaigns for a while. Many marketers find themselves in your shoes, trying to understand why their CPA suddenly soars after a steady run. If you’ve noticed your CPA increasing from 10-18 euros to 25-30 euros, don’t … Read more