B2B Marketing

Stop Wasting Time: Why Generic Lead Lists Are Hurting Your B2B Outreach

by

In the fast-paced world of B2B marketing, generating qualified leads is crucial for growth. However, many businesses fall into the trap of relying on generic lead lists. While these lists may seem like a quick solution, they often lead to poor conversion rates and wasted efforts. Generic leads can dilute your outreach strategy, making it … Read more

Is Relying on Impression Share Lost (Budget) the Best Way to Set Your Google Ads Budget?

by

Many B2B marketers look at Impression Share Lost (Budget) to decide how much to spend. But does that number truly reflect your ideal budget? Not always. Relying solely on this metric can mislead your strategy and leave profit on the table. Why This Matters Impression Share Lost (Budget) shows how often your ads could have … Read more