When using Google’s Keyword Planner, it can be frustrating to see no cost data for your target keywords, especially if you’re in a small town. This situation raises questions about the viability of your advertising strategy and how to effectively allocate your budget. Understanding why this happens and how to navigate it is crucial for … Read more
The landscape of media buying is ever-evolving, yet many marketers find themselves entrenched in familiar practices. For those transitioning from running lead generation campaigns to eCommerce, understanding the fundamental differences is crucial. While lead gen primarily focuses on acquiring potential customers’ contact information, eCommerce centers around selling products directly. This distinction is not merely semantic; … Read more
When it comes to selling high-ticket items like yachts, the right e-commerce setup is crucial. Many businesses turn to platforms like Shopify for their robust features, but what if you’re using Wix? If your site is built on Wix without the Wix Stores app, you might face challenges in running effective advertising campaigns. This post … Read more
Launching into Meta ads can feel overwhelming, especially when you’re trying to understand what drives conversions. Whether you’re utilizing video content or static images, knowing what resonates with your audience is key to maximizing your ad spend. The landscape of ecommerce is constantly evolving, and without the right insights, businesses can easily waste their resources … Read more
Running an online greeting card business can be both rewarding and challenging. Many creative entrepreneurs struggle with business development and marketing strategies, especially in a saturated market. If you’ve been feeling overwhelmed, you’re not alone. From my experience, most growth problems stem from misalignments in the offer or marketing strategy rather than technical shortcomings. These … Read more