Ad Targeting

Why High CPMs on Facebook Ads Are Costing You More Than Just Money

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With the ever-evolving landscape of Facebook Ads, many businesses are now finding themselves grappling with shocking cost-per-thousand impressions (CPM) that seem unsustainable. For e-commerce operators, dropping significant dollars only to see inflated CPMs and weeks of waiting for stabilization can feel like a painful bleed. What’s going wrong, and more importantly, how can you fix … Read more

Why Your Lead Ads May Be Attracting Accidental Clicks and How to Fix It

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When launching lead ads, capturing genuine interest should be the top priority. Yet, many businesses find that a significant portion of their leads come from users clicking by accident. This is not just a minor inconvenience; it’s a symptom of deeper issues within the offer, funnel, or targeting strategy. Understanding the Problem The increasing importance … Read more