Introduction Scaling ads on platforms like Meta can often lead to conflicting strategies between in-house teams and external agencies. For direct-to-consumer (DTC) brands, implementing structured testing cycles is crucial for optimal ad performance. However, agencies might push back, claiming operational inefficiencies and risks of auction overlap. This situation can threaten your ad effectiveness and overall … Read more
Running Meta Ads can be a powerful way to reach your target audience, but what happens when your ads attract leads from outside your intended location? This is a common challenge many advertisers face, especially when they have set strict geographic targeting. If you’re getting leads from areas you’ve excluded, it’s time to diagnose the … Read more
Launching a Meta Ads campaign can be exciting, but it can also be frustrating when you see no impressions or clicks. If you’ve recently set up a campaign targeting a Custom Audience and are facing this issue, you’re not alone. Many businesses encounter similar challenges, especially when starting out. Understanding why your ads aren’t getting … Read more
When it comes to advertising on platforms like Pinterest, many businesses face unexpected challenges. A recent case study revealed a staggering $7,000 ad spend resulting in only $156 in sales. This raises a critical question: why do some platforms underperform despite seemingly solid strategies? In this post, we’ll analyze the underlying issues that can lead … Read more
When managing a Google Ads campaign, taking a break can feel like a risky move. Many marketers worry about how pausing or drastically lowering the budget will impact performance. This concern echoes loudly across online forums, especially for businesses relying on consistent ad visibility and customer engagement. So, what’s the best strategy for maintaining momentum … Read more