Managing a large PPC account with shifting budgets is like steering a ship through unpredictable weather. The stakes are high, and the margin for error is razor-thin. If you’ve been handed the reins of a $150k+ monthly spend, you need practical strategies to stay on course without losing sight of your CPA goals. Why Shifting … Read more
Many marketers face a frustrating challenge when running ads on Meta platforms: audience exclusions often seem to be ignored. This issue can lead to wasted ad spend and ineffective lead generation efforts. If you’re targeting new leads but find your ads reaching existing customers, it’s time to diagnose the problem and implement a solution. Understanding … Read more
Many businesses are shocked to find that decreasing their ad spend can lead to higher profits. In my experience as a Growth Architect and Performance Marketing Coach, I’ve seen firsthand how optimizing marketing strategies can transform financial outcomes. In this post, we’ll explore how one online education company shifted its approach and turned a profit … Read more
Scaling a lead generation campaign to over $100K per month is a daunting challenge for many businesses. The plumbing industry, for instance, often sees high competition and costs, making it crucial to optimize every aspect of your marketing strategy. If you’re struggling to achieve this milestone, understanding the underlying factors can help you turn the … Read more
Switching your demand generation strategy can be a double-edged sword. While the goal is to optimize for better returns, the transition can lead to unexpected challenges, especially when moving from a Maximize Conversion Value strategy to a Target Return on Ad Spend (tROAS) approach. If you’ve recently made this switch and noticed a significant drop … Read more