Experiencing high CPMs and stable CTRs but noticing a sudden drop in conversion rates (CVR)? This isn’t just a coincidence; it’s a signal from the advertising platform that something is off. Understanding the underlying issues can help you turn this around. Many businesses overlook the nuances of ad performance, focusing solely on metrics without digging … Read more
Running ads can be a rollercoaster ride, especially when you see initial success followed by a sudden drop in performance. If you’ve experienced a spike in leads one day and then a sharp decline the next, you’re not alone. Many businesses face this challenge, and understanding the underlying issues is key to turning things around. … Read more
Many businesses invest in Meta ads, hoping to see a surge in sales and engagement. Yet, a significant number of these campaigns fall flat. Understanding why Meta ads fail is crucial for any marketer looking to optimize their ad spend and drive real results. Often, the issues are not technical but stem from deeper strategic … Read more
Many businesses pour money into ads, hoping for a quick return, only to find their efforts falling flat. If you’re struggling to scale your SaaS or eCommerce business with paid traffic, it’s time to dig deeper. The issue often lies not in the ads themselves but in the foundational elements of your marketing strategy. Understanding … Read more
When running Facebook ads, a drop in CPM (Cost Per Mille) can seem like a win. However, if your CTR (Click-Through Rate) also decreases, it raises a red flag. This scenario is not uncommon, and understanding the underlying issues is crucial for optimizing your ad performance. In this post, we’ll explore why a declining CTR … Read more