Targeting Confusion

Why Your Local Facebook Ads Are Attracting Leads from 100+ Miles Away

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Introduction Running local Facebook lead ads can be a game-changer for businesses that rely on nearby customers. However, many advertisers face a frustrating issue: receiving leads from outside their targeted area. If you’re targeting a 30-mile radius but getting inquiries from 100+ miles away, you’re not alone. This post will help you understand why this … Read more

Why Meta Ads Warn About Audience Fragmentation When You Shouldn’t Combine Different Campaigns

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Introduction If you’re running separate campaigns for different products or audiences on Meta Ads, you might see a warning about audience fragmentation. This can cause confusion about whether to merge campaigns or keep them separate. Understanding why Meta flags this and how to respond can make a big difference in your ad performance and audience … Read more