Running a solo business can feel like a double-edged sword. On one hand, you have the freedom to make decisions and steer your company in the direction you envision. On the other, the weight of every responsibility falls squarely on your shoulders. If you find yourself in a situation where your business feels more like … Read more
In the competitive landscape of service-based industries, distinguishing your brand from others can be overwhelming, particularly when your customer base spans various sectors. This dilemma is evident in the case of a waitlist and reservation app, which attracts a majority of its clients from restaurants and bars. Despite having a broader audience, the churn rate … Read more
Many entrepreneurs face the challenge of clients who claim they can’t afford premium services. This situation can be frustrating, especially when you know your offerings can significantly benefit their business. However, there’s a way to turn these budget-conscious clients into premium buyers. In my experience running a digital marketing agency, I encountered this issue firsthand. … Read more
Turning Your Book into a Profitable Sales Tool Publishing a book often feels like a monumental task, yet it can serve as one of the most effective sales techniques for entrepreneurs and founders. While selling books can be difficult, leveraging them strategically can yield impressive financial returns. Many businesses, especially startups, miss this opportunity by … Read more
In the world of retail, perception is everything. A recent experience from a handmade soap seller highlights a crucial lesson: packaging can significantly influence customer buying decisions. When the seller switched from plain brown kraft paper to elegant white boxes, they not only maintained their product quality but also increased their prices by 30%. The … Read more