When it comes to selling high-ticket items like yachts, the right e-commerce setup is crucial. Many businesses turn to platforms like Shopify for their robust features, but what if you’re using Wix? If your site is built on Wix without the Wix Stores app, you might face challenges in running effective advertising campaigns. This post … Read more
When taking over Google Ads for an e-commerce brand, it’s not uncommon to feel overwhelmed. This challenge can seem daunting, especially if your experience lies primarily in other platforms like Meta Ads. It’s essential to recognize the pitfalls and opportunities in your current setup to maximize profitability and growth. In this case study, we analyze … Read more
Many businesses struggle with their Google Ads budget strategy, often relying on metrics that don’t tell the full story. One common pitfall is using “Impression Share Lost (Budget)” as the sole indicator for budget allocation. While this metric can provide insights, it can also lead to misguided decisions that stifle growth. Analysis Understanding how much … Read more
Many entrepreneurs find themselves in a challenging position after initial success. The excitement of launching a startup can quickly turn into a struggle when market forces shift. If you’re facing a similar situation, it’s crucial to understand the underlying issues that may be hindering your growth. Analysis When a startup pivots multiple times without achieving … Read more
Ad performance can be unpredictable. One minute you’re seeing success, and the next, your ads are tanking without any warning. A common scenario is when daily ad spending plummets, leaving marketers scratching their heads, wondering what went wrong. If you’ve ever found yourself in this predicament, understanding the core reasons and implementing a systematic approach … Read more