With the ever-evolving landscape of Facebook Ads, many businesses are now finding themselves grappling with shocking cost-per-thousand impressions (CPM) that seem unsustainable. For e-commerce operators, dropping significant dollars only to see inflated CPMs and weeks of waiting for stabilization can feel like a painful bleed. What’s going wrong, and more importantly, how can you fix … Read more
Understanding the Disconnect Between Google Ads and LSAs As a home service business utilizing both Google Search Ads and Local Services Ads (LSAs), you might encounter a frustrating scenario: ample budget allocated to LSAs, yet only a handful of leads trickling in daily. Simultaneously, your Google Search Ads are thriving, fully utilizing the budget and … Read more
When running Google Ads, keeping branded and generic search campaigns separate might seem like the best approach for clarity. However, in low-volume markets, this tactic can actually hinder your overall performance. If you’re struggling with slow learning and inconsistent conversions, it’s time to reconsider your strategy. One critical reason to merge these campaigns is the … Read more
Understanding the Shopping Campaign Dilemma If your e-commerce brand is struggling to find the right advertising strategy, you’re not alone. Many businesses run into the same roadblock, especially when it comes to managing their shopping campaigns efficiently. It can feel like a guessing game, particularly when you’ve inherited an account with a range of complexities. … Read more
Generating leads is often seen as the key to business growth. However, drowning in leads without a solid foundation can lead to disaster. A recent experience with a large solar company highlights how the pursuit of leads can sometimes blind businesses to deeper issues, ultimately leading to their downfall. Analysis: The True Cost of Obsessing … Read more