Understanding the Disconnect Between Google Ads and LSAs As a home service business utilizing both Google Search Ads and Local Services Ads (LSAs), you might encounter a frustrating scenario: ample budget allocated to LSAs, yet only a handful of leads trickling in daily. Simultaneously, your Google Search Ads are thriving, fully utilizing the budget and … Read more
Innovative ideas like a breathing app that adapts to your real breathing patterns can sound exciting. But the question is: do people actually want this? Or is it just more stress-coping tech we think we need? Analysis: Why This Matters Many startups create what seems like a good idea — but forget to check if … Read more
Every entrepreneur dreams of launching a successful product. But what happens when your big idea flops? Many of us have been there, pouring time and energy into a project only to see it go nowhere. This post explores the common pitfalls that lead to failure and how to avoid them. Analysis Understanding why a product … Read more
Understanding the Shopping Campaign Dilemma If your e-commerce brand is struggling to find the right advertising strategy, you’re not alone. Many businesses run into the same roadblock, especially when it comes to managing their shopping campaigns efficiently. It can feel like a guessing game, particularly when you’ve inherited an account with a range of complexities. … Read more
Businesses thrive on data, and when that data is disrupted—like during ad outages—performance can plummet. A drop in Return on Ad Spend (ROAS) can leave you feeling lost and frustrated. Understanding what to do next is crucial for recovery. Analysis When you experience a significant drop in ROAS—like from 4 to 1—it’s not just a … Read more