Struggling with agency performance in your Meta ads campaigns? You’re not alone. Many businesses hit a plateau after onboarding an external agency, only to witness disappointing results despite their promises. The transition can be bumpy, and understanding why your initial months may not reflect the expected growth is critical. When working with an agency, it’s … Read more
Many marketers face the frustrating scenario where an ad set that initially performs well suddenly loses its effectiveness. This situation can leave you questioning your strategy and wondering what went wrong. Understanding the underlying reasons for this drop in performance is crucial for regaining traction and driving sales. Understanding the Problem When an ad set … Read more
Many businesses dive into lead generation campaigns without a clear strategy, expecting that simply spending more will yield better results. However, scaling your lead gen efforts to over $100K/month requires a thorough understanding of your audience, your offers, and the overall funnel. If you’re struggling to hit this revenue milestone, it’s time to assess and … Read more
Many entrepreneurs struggle with traffic because they try to market their digital products across too many platforms at once. This scattergun approach often leads to wasted time and resources. Instead of running in all directions, it’s crucial to pause and ask one simple question: Where do potential customers go when they want what I’m selling? … Read more
Yotpo’s recent announcement to sunset their email and SMS retention tools has left many brands scrambling. While this may seem like a setback, it presents a unique opportunity to reassess and enhance your retention strategy. Instead of viewing this as a loss, consider it a chance to innovate and improve your customer engagement. Retention is … Read more