As a CMO transitioning into a Fractional CMO role, you may face the challenge of aligning your service with the needs of micro and small startups. Often, these startups lack the resources for a full-fledged marketing team and seek the expertise of a single individual or a small agency. This scenario raises a crucial question: … Read more
When your Google Ads campaign seems to stall, it can feel frustrating, especially after significant investments. In this case, we’ll explore how a locksmith’s campaign, having spent nearly $200K, encountered underperformance despite strategic adjustments. If this sounds familiar, let’s break down the real issues and map out a solution. Understanding the Problem The core of … Read more
Transitioning from working in your business to working on it can feel daunting. As a business owner, you may have spent years honing your craft, whether it’s cutting hair or managing a retail store. Now, as you shift your focus to leadership, strategy, and growth, it’s common to feel a disconnect between your previous productivity … Read more
High-intent leads are crucial for any business, especially when you’re pouring resources into campaigns targeting specific demographics. However, generating quality leads is only half the battle; effectively engaging them is where many businesses falter. If you’ve been running Facebook Lead Ads and still find that your connection rates are abysmally low, you’re not alone. This … Read more
Many entrepreneurs believe that a sleek design is the key to sales success. However, the truth is that a compelling pitch often matters more than aesthetics. If your product looks great but isn’t selling, it’s time to reassess your approach. When launching a product, the focus should be on the value it provides, not just … Read more