Introduction As a new SaaS business entering a saturated market, you may find yourself facing a giant competitor. In particular, if that competitor has recently raised prices and restricted features, it creates a unique opening for your offering. But how do you effectively market to users unhappy with their current choice? Understanding this challenge is … Read more
Running ads on Meta can be a game-changer for your business, especially if you’re already seeing success on platforms like TikTok. However, many advertisers face the frustrating challenge of having their accounts banned, often without clear reasons. This can stall your growth and limit your ability to reach a broader audience. Understanding why these bans … Read more
Launching a startup can feel like a daunting task, especially when you’re met with the challenge of attracting your first customers. Many entrepreneurs believe that simply putting their product out there is enough, but the reality is often different. Without an established audience, expensive ads, or effective outreach, it can feel like you’re shouting into … Read more
In today’s competitive landscape, microbusinesses face unique challenges, particularly in saturated markets. If you’re running a small family-run business, like a pet sitting company, you might feel overwhelmed by cheaper alternatives that hobby sitters offer. This direct competition makes traditional marketing strategies less effective, leaving many owners questioning their approach. Understanding the limitations of past … Read more
Understanding the Challenge with Organic Growth If your app’s installs are solely dependent on paid advertising, you’re in a precarious situation. Despite a solid daily budget and great metrics, such as retention rates, the absence of organic growth indicates deeper issues. It’s not just about how much you spend on Google Ads; it’s about what … Read more